A one-of-its-kind, tour-de-force, derailed guide for how to get capital, investors, partners, joint venturers, and/or co-branded partners. It contains instruction, role play, probability and outcome scenarios, and proactive responses with 40 case study examples — analyzed from both the investor and borrower/equity seller’s dual points of view.
Probably most valuable, however, is the entire segment of the book focused on what to do if you can’t get capital — contingent strategies like joint venturing, performance marketing, using OPR’s (other people’s resources).
Blockbuster instruction, powerhouse alternative ways to get the outcomes your business needs. Unimaginably clear-cut, step-by-step instruction.
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