Outthink The Competition
Small Moves: How To Out Think the Competition shows you how to multiply your marketing, multiply your understanding of the media, and multiply your mindset on investing in ways that have you maximizing your selling mechanism. Here are just a few things you’ll learn:
- How to understand the power of variability
- How to create a headline forged as a benefit, an advantage, an outcome that the target audience can expect to receive by reading the rest of the ad
- How to position your proposal in the marketplace
- Proving your position and proposition to the marketplace using testimonials multiplying your results
- How to take the friction out of a transaction using risk reversals
- Using bonuses to add appeal to your proposition
- How upsell alternatives can add or replace your sales with larger units of sale, more combinations, more additives that could double or re-double or re-double again the profit per transaction
- How to reclaim past expenditures in your marketing or advertising
The ability to transcend whatever level you’re at right now rapidly, safely and immediately are equally as profound because it costs the same in terms of access to the market, time, salaries, advertising expense. If you have limited resources, meaning you don’t have an unlimited business checkbook…you don’t have tens or hundreds of millions to spend on marketing experiments, on resource experiments, on psychology experiments, on selling experiments and you wanna get the benefit of all that expenditure for naught… Then you’re going to love small moves | How To Out Think The Competition.
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