Craig and I take it one step further and explore the value of deeper connection and relationship-building, and we lament the fact that many entrepreneurs have become short-sighted in the way they conduct business with their most valuable connections. Listen in to learn how you can leverage direct mail in your business – and learn the best ways to acknowledge, appreciate, and increase the lifetime value of your clients.
0:00 – 04:00 – Introducing Craig, his company Simpson Direct, and the truth about direct mail marketing.
04:00 – 09:30 – How you make a profit with direct mail, some examples of who does well with direct mail marketing, how direct mail is leveraged, and how the list market can be maximized.
09:30 – 18:30 – On response rates, testing, cost range, yield, options, the impact of sales copy on response rates, and how to find and compensate a great copywriter.
18:30 – 22:00 – The value of great copywriting, why some entrepreneurs today are short-sighted, and why it’s critical to your business and quality of life to build lasting relationships.
22:00 – 24:30 – The value of deeper connection, the resurgence of people wanting to gather and build relationships, and the three things Craig demonstrated when working with Jay.
24:30 – 28:00 – Understanding lifetime value, how to begin experimenting with direct mail and with whom, and how to fund more direct mail for your business.